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Creating and Managing Promo Codes
Promo codes are a powerful tool for managing ticket sales and access. You can use them to:
Offer percentage or fixed-amount discounts
Create hidden VIP or special access tickets
Enable early bird access to specific ticket types
Track marketing campaign effectiveness
Creating a Promo Code
1. Access promo code creation
From your event dashboard, click the "Create a Promo Code" button.
Start by clicking Create a Promo Code
2. Name your code
Enter a memorable code name. Make it easy to type but distinctive enough to avoid guessing.
Enter your promo code name - in this example, '50 OFF'
3. Select discount type
Choose between percentage or fixed amount discounts.
Select your preferred discount type
4. Set discount amount
Enter the discount amount - in this case, a 50% discount.
Enter your discount percentage or fixed amount
5. Choose applicable products
Select which tickets or products the code can be used for.
Choose which tickets this code applies to
6. Select specific products
Choose individual products or apply to all.
Select specific tickets for the promo code
7. Set usage limits
Optionally limit how many times the code can be used.
Set a maximum number of uses for your code (optional)
8. Create the code
Click "Create Promo Code" to activate your new code.
Finalize your promo code creation
Testing Your Promo Code
9. View event page
Navigate to your event's public page to test the code.
Click Event Page to view your event as an attendee
10. Open promo code entry
Click "Have a promo code?" to reveal the input field.
Click to enter your promo code
11. Enter the code
Type in your promo code.
Enter your promo code exactly as created
12. Apply the code
Click "Apply Promo Code" to activate the discount.
Click to apply your promo code
13. Verify the discount
Check that the discount appears correctly.
Confirm your discount has been applied correctly
Advanced Promo Code UsesPromo codes can do more than just provide discounts:Hidden Tickets: Create exclusive tickets that are only visible when a specific promo code is appliedEarly Access: Use promo codes to grant early access to tickets before public saleMarketing Tracking: Use different codes for different marketing channels to track effectiveness
Next Steps
After creating your promo code, consider:
Sharing it with your target audience
Creating multiple codes for different audience segments
Testing the code thoroughly before broad distribution
Offer percentage or fixed-amount discounts
Create hidden VIP or special access tickets
Enable early bird access to specific ticket types
Track marketing campaign effectiveness
Creating a Promo Code
1. Access promo code creation
From your event dashboard, click the "Create a Promo Code" button.
Start by clicking Create a Promo Code
2. Name your code
Enter a memorable code name. Make it easy to type but distinctive enough to avoid guessing.
Enter your promo code name - in this example, '50 OFF'
3. Select discount type
Choose between percentage or fixed amount discounts.
Select your preferred discount type
4. Set discount amount
Enter the discount amount - in this case, a 50% discount.
Enter your discount percentage or fixed amount
5. Choose applicable products
Select which tickets or products the code can be used for.
Choose which tickets this code applies to
6. Select specific products
Choose individual products or apply to all.
Select specific tickets for the promo code
7. Set usage limits
Optionally limit how many times the code can be used.
Set a maximum number of uses for your code (optional)
8. Create the code
Click "Create Promo Code" to activate your new code.
Finalize your promo code creation
Testing Your Promo Code
9. View event page
Navigate to your event's public page to test the code.
Click Event Page to view your event as an attendee
10. Open promo code entry
Click "Have a promo code?" to reveal the input field.
Click to enter your promo code
11. Enter the code
Type in your promo code.
Enter your promo code exactly as created
12. Apply the code
Click "Apply Promo Code" to activate the discount.
Click to apply your promo code
13. Verify the discount
Check that the discount appears correctly.
Confirm your discount has been applied correctly
Advanced Promo Code UsesPromo codes can do more than just provide discounts:Hidden Tickets: Create exclusive tickets that are only visible when a specific promo code is appliedEarly Access: Use promo codes to grant early access to tickets before public saleMarketing Tracking: Use different codes for different marketing channels to track effectiveness
Next Steps
After creating your promo code, consider:
Sharing it with your target audience
Creating multiple codes for different audience segments
Testing the code thoroughly before broad distribution
Offer percentage or fixed-amount discounts
Create hidden VIP or special access tickets
Enable early bird access to specific ticket types
Track marketing campaign effectiveness
Creating a Promo Code
1. Access promo code creation
From your event dashboard, click the "Create a Promo Code" button.
Start by clicking Create a Promo Code
2. Name your code
Enter a memorable code name. Make it easy to type but distinctive enough to avoid guessing.
Enter your promo code name - in this example, '50 OFF'
3. Select discount type
Choose between percentage or fixed amount discounts.
Select your preferred discount type
4. Set discount amount
Enter the discount amount - in this case, a 50% discount.
Enter your discount percentage or fixed amount
5. Choose applicable products
Select which tickets or products the code can be used for.
Choose which tickets this code applies to
6. Select specific products
Choose individual products or apply to all.
Select specific tickets for the promo code
7. Set usage limits
Optionally limit how many times the code can be used.
Set a maximum number of uses for your code (optional)
8. Create the code
Click "Create Promo Code" to activate your new code.
Finalize your promo code creation
Testing Your Promo Code
9. View event page
Navigate to your event's public page to test the code.
Click Event Page to view your event as an attendee
10. Open promo code entry
Click "Have a promo code?" to reveal the input field.
Click to enter your promo code
11. Enter the code
Type in your promo code.
Enter your promo code exactly as created
12. Apply the code
Click "Apply Promo Code" to activate the discount.
Click to apply your promo code
13. Verify the discount
Check that the discount appears correctly.
Confirm your discount has been applied correctly
Advanced Promo Code UsesPromo codes can do more than just provide discounts:Hidden Tickets: Create exclusive tickets that are only visible when a specific promo code is appliedEarly Access: Use promo codes to grant early access to tickets before public saleMarketing Tracking: Use different codes for different marketing channels to track effectiveness
Next Steps
After creating your promo code, consider:
Sharing it with your target audience
Creating multiple codes for different audience segments
Testing the code thoroughly before broad distribution
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