Setting Up Pre-Sale Tickets

Why Use Pre-Sale Tickets?

• Reward loyal customers with early access

• Create urgency and excitement

• Test pricing strategies

• Generate early revenue

• Build an email list through registration

Pre-sale tickets often sell out quickly, creating buzz and momentum for your general ticket release.

Step 1: Create a Hidden Ticket

First, create a special ticket that's only visible to people with your pre-sale code:

Create an Early Release ticket and set it as hidden unless accessed with a promo code

Key Settings:

1. Give your ticket a clear name (e.g., "Early Bird", "Pre-Sale Access")

2. Set your pre-sale price

3. Under "Show Additional Options", enable "Hide ticket unless user has applicable promo code"

4. Optionally set a purchase limit per customer

Step 2: Create the Access Code

Next, create a promo code that will unlock access to your hidden ticket:

Set up a promo code that reveals your hidden pre-sale ticket

Promo Code Tips:

• Use memorable but hard-to-guess codes

• Consider creating multiple codes for different customer groups

• Set usage limits if desired

• Add an expiration date to create urgency

Pre-Sale StrategiesConsider these popular approaches:Fan Club Pre-Sale: Reward your most loyal followersEmail List Pre-Sale: Drive newsletter signupsSocial Media Pre-Sale: Boost your social followingPartner Pre-Sale: Collaborate with other brands

Managing Your Pre-Sale

After setup:

1. Share the promo code with your selected audience

2. Monitor usage and sales

3. Gather feedback on the process

4. Prepare your general ticket release

Pro TipsCreate urgency by limiting the number of pre-sale ticketsConsider offering special perks with pre-sale ticketsCommunicate clearly about when the pre-sale starts and endsHave a backup plan if pre-sale tickets sell out quickly